MTV Networks weaves fresh web strategy
March 5th, 2007 by GB
Posted by: Grayson Brulte
�There were also wider concerns that the company that defined youth media for a generation might be losing touch with its young audience.�
That is correct, what does MTV stand for today? Reality TV, not Music Television. In order for MTV to surrive and grow on the internet, they are going to have focus on their core business model and build around their strong points. MTV online should be a hub that aggerates content to the consumer in fashion that is simple and easy to use with channels focusing on reality, music and videos.
Read the article in The Financial Times here.
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