Josh Deutsch says Social Media does not have a large impact on A&R

Posted by: Grayson Brulte

He is flat wrong! Either he will realize that you must embrace Social Media as a tool or he will falter. The consumers have spoken and the choice as been made. I commented on the EconSM: Musicians Can’t Rely On Social Networks Alone For Making Money article on Paid Content. Below is a excerpt of my comment.

With all due respect, Josh Deutsch is flat wrong. Social Media plays a large roll in the modern A&R process.

1. Social media allows bands to build a following online and build buzz for concerts. With a larger online presence, the attendance at the concert is likely to increase. A larger attendance will reflect better on a band when an A&R rep is in the crowd.

2. The platform allows a band or label to test new material before they release it on an album and get feedback from the fans.

3. Private Investors with start to buy bands up and treat it as a portfolio, while using Social Media to distribute the platform. As digital moves into more homes, physical media will slowly disappear.

Why look back in fear? When you can look forward and prosper?

Read the full article and my comment here.