Hyundai Offers Free Music Downloads

Posted by: Grayson Brulte

“Hyundai is kicking off a Web campaign that uses the lure of free music downloads to entice users to watch a TV spot or register for more information.

Banners offer music downloads from alternative band The Ataris. When users click, a pop-up screen shows a 20-second Hyundai Elantra commercial, while a song by the band plays and its corresponding MP3 file is downloaded to the user’s computer. Consumers can also have the song sent to their cell phones as a ringtone.”

Is this the next wave in Web marketing for music? Nope, it’s a way for Hyundai to build their databases with your information! Do you really want to buy a Hyundai? They do not have the best reputation in the world, nor are they the nicest looking cars. If you want the song, log onto iTunes and spend 99 cents.

Read the full article in Brand Week here.