Aerosmith Plays Guitar Hero

Posted by: Grayson Brulte

In a move that came at no surprise; Activision Inc today unveiled a new “Guitar Hero” video game featuring Aerosmith. This is a smart move for Activision and their billion-dollar franchise as it will provide the company with a long term growth strategy while it paves the way for other bands to jump on board.

Labels and Managers are going to have to remember not to milk this to death and over-saturate the market with every band on their roster.

Next; Would Activision use online content delivery systems to supply updates in terms of new songs to the end users? Would bands have the ability upload their own music to the service and sell it?